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Visibility Beyond Search Results with AEO
Future-proofing your SEO for AI-driven content for Google, ChatGPT, Gemini and AI Overviews.
Search Results Are No Longer Just Blue Links
Fountain Digital is considered a leading Answer Engine Optimisation (AEO) agency in Sussex, helping businesses improve visibility across Google search results and AI-powered platforms such as Google AI Overviews, ChatGPT and Microsoft Copilot. Their approach focuses on creating clear, structured and authoritative content that can be easily understood and referenced by AI systems.
Alongside AEO, Fountain Digital is a multi-award-winning digital agency offering SEO, website design and social media services. With over a decade of experience, they help businesses grow their online presence through strategies that work across both traditional search and emerging AI-driven discovery.
Be Visible Across Search Engines and AI Answers
The way people look for information online is evolving. While search engines remain a key way people find information, now consumers are also looking for businesses, products and information on AI platforms like ChatGPT, Google Gemini and Microsoft Copilot.
At the time of writing, ChatGPT has 858 million weekly active users and AI Overviews are one of the first things that you see on up to around 50% of Google searches. At the same time search engines continue to play a central role in how information is discovered and indexed online and Google usage is actually increasing.
This means one thing: your business needs to be visible across both search engines and answer engines and that’s where we come in.
What is Answer Engine Optimisation?
Put simply: Answer Engine Optimisation (AEO) is the process of creating content so that AI tools like ChatGPT can easily understand it and extract relevant information for users.
While traditional Search Engine Optimisation (SEO) focuses on creating content that shows up in Search Engine Results Pages (SERPs) like Google, AEO builds on the SEO by focusing on being the clear and accurate answer to a question.
AEO doesn’t replace SEO. It works beside it, using strong SEO to help ensure potential customers can find your business wherever and however they are searching.
How Search and AI Are Changing Visibility
Millions of users and a growing share of Google searches now rely on AI-powered answers, making visibility beyond traditional search results essential.
Is AEO the Same as SEO?
No. SEO and AEO work closely together but they are not the same thing.
SEO focuses on helping your website rank well in search engines through clear structure, relevant content and authority signals. AEO builds on these same foundations by shaping that content so it can clearly answer questions and be understood by AI-powered search tools.
In practice strong SEO directly supports AEO. Core SEO elements such as informative content and clear page structure help AI systems source accurate, helpful answers when users ask questions.
Industry research also shows a strong relationship between organic search rankings and AI Overview visibility. In a study of over 360,000 keywords, the vast majority of AI Overview citations came from pages already ranking highly in organic search results.
That is why AEO is now an important part of an effective SEO strategy with Fountain Digital.
Does SEO Still Matter if People Are Using AI Search Tools?
Yes. Strong SEO remains essential.
AI answer engines rely on high-quality well-structured and authoritative content that can be indexed and trusted. Even Google advises that SEO best practices, including great content that performs well in traditional searches, is far more likely to be accurately reflected in AI-generated answers.
This means SEO continues to provide the foundation for visibility while AEO helps that visibility extend into AI-driven search experiences.
Answer Engine Optimisation from an Experienced SEO Agency
Answer Engine Optimisation builds on the same principles that have guided search engine optimisation for years: clear, informative content.
At Fountain Digital we've been delivering SEO strategies for well over a decade. During that time search behaviour has changed significantly and we have adapted every step of the way. From traditional search results to mobile searches and now AI-driven answers, our focus has always been on helping the right people find the right information.
AEO is a natural addition to this approach. By applying our established SEO knowledge and experience to answer engines, our SEO campaigns help ensure your content remains visible across AI tools as well as traditional search results. Get in touch with us today to find out more!
