Under the Tree Since 1886

We were recently approached by Brufords Jewellers in Eastbourne to produce a series of premium film production assets for their website and social media channels. One of the core concepts was a festive cinematic showreel titled “Under the Tree Since 1886”, designed to celebrate the brand’s heritage while capturing the enchanting spirit of Christmas.

Our film production team set out to highlight the magical atmosphere of Brufords’ beautifully decorated store, showcasing not only the festive environment but also a selection of their stunning jewellery pieces, luxury watches and elegant accessories. Using the RED cinematic camera alongside the Ronin 4D, we captured a mixture of wide-angle shots and detailed close-ups, ensuring every frame reflected the craftsmanship and quality Brufords is renowned for.

To enhance the visual storytelling and marketing appeal, we incorporated a rotating display stand, enabling us to film watches, necklaces and rings with exceptional precision. Combined with carefully controlled professional lighting, this technique allowed us to capture the natural glint, glare and fine detail of each product, creating captivating visuals perfect for high-end marketing content.

The final delivery included the main Christmas showreel, along with three shorter, social media-optimised reels, providing Brufords' marketing team with versatile assets for Instagram, Facebook and their website. Each piece was designed not only to showcase their products in a cinematic way but also to engage audiences and reinforce Brufords’ brand presence across digital channels.

Working with such a prestigious company, established in 1886 and trusted for generations, was an absolute honour. The results speak for themselves: a collection of high-quality, story-driven showcases and trailers that celebrate both the festive season and Brufords’ legacy of excellence.

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