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FOUNDRY Case Study
We created a fully custom website and intuitive CMS for FOUNDRY, giving their team complete control, improving consistency across pages and turning their site into a powerful marketing tool!
The Challenge
FOUNDRY needed a website that matched the quality and creativity of their physical workspaces. Their existing site felt inconsistent; each page looked slightly different, making the overall experience disjointed. On top of that, it was difficult to manage. Even small changes required editing individual pages, which was time-consuming and extremeley inefficient.
As a fast-growing business running their own marketing campaigns, FOUNDRY wanted a platform that gave them more control. They needed a flexible, intuitive website they could manage themselves without relying on a developer for every update.
Our Strategy
We focused on building a site that was practical, polished and easy for FOUNDRY team to manage day-to-day.
1. A Custom CMS Built Around Their Workflow
Instead of a standard backend, we developed a custom content management system tailored to their needs. It’s:
- Easy to use, even without technical knowledge
- Consistent across all pages, ensuring a more professional and cohesive feel
- Efficient, allowing site-wide changes to be made quickly
This gave FOUNDRY team full control to create new pages, edit existing content and keep the site up to date without needing external help.
2. Bringing the Brand to Life
To better represent the energy and creativity of FOUNDRY brand, we added bespoke animations throughout the site. These animations are subtle but effective, adding depth and movement without overwhelming the user experience.
We also designed each location page with a strong visual focus, showcasing the specific facilities at each site. Enquiry forms were tailored by location, helping visitors quickly find what’s relevant to them and improving the quality of leads.
3. Supporting Their Marketing Goals
The new site is not only easy to use, but it also functions as a more effective marketing tool. We created individual “thank you” pages that work as landing pages for ad campaigns, helping them track leads and measure performance. This feature gives them more flexibility in their marketing and allows for quicker testing and optimisation.
The Outcome
The new FOUNDRY site is clean, consistent and user-friendly, both for visitors and the internal team. It’s designed to grow with them, making it easy to scale, update and adapt as they expand.
Most importantly, FOUNDRY team now has a site that truly reflects their brand and supports their work!
Get in Touch
If you would like help with your company's identity on the internet, a new website, SEO or any social media help, we would love to hear from you!
Contact us today to get started.
