September 4, 2018

The Importance of a Logo

A logo is what first catches your customer's eye... make it count!

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logos on mac screen

Without seeing the brand name, 99.99% of people can recognise the two McDonalds arches, the Nike ‘swoop’ tick or the Apple logo. A logo can have a huge impact on your target audience and makes your brand easily recognisable. A logo is a visual representation of your brand that can make all the difference between success or failure as a company.

A logo reveals your company’s identity, which should be imprinted on all of your products, website and digital profiles. Your logo can often clue your customers in to what product or service you sell. People are often attracted by an interesting logo and design. A colourful logo is likely to draw interest and curiosity of your potential customers.

It is helpful to have a logo which is distinctive from the competition. Understandably, many businesses will use an image of the particular product they are selling, but as this is so often the case, many people won’t be startled and curious about this icon. Sometimes when deciding on a logo, it could be beneficial should pick an element of your business which isn’t the first initial thought, like playing on where your business is or what imagery is associated with your product rather than the product itself.

A logo can have an impact on building brand loyalty. If your consistent customers who appreciate your brand, train their brains to look for your logo – they become familiar and comforted by seeing it. It is often the case that they will only go to your company for their need and not look elsewhere. If your logo is unique and memorable, people will be able to spot them easily.

Placing your logo on all of your marketing, products, packaging, website, social media websites, is a way to advertise your brand and your message consistently. If your brand message is developed and tied to the logo – everything that your brand stands for becomes associated with the logo and is placed everywhere you want it to be.

At Fountain Digital, we offer a logo design service where we will design your logo and make revisions until you are completely happy with the finished product. On completion of the job you will be given a zip file which contains all the logo file types necessary for web and print based designs. Take a look at some of the logos we have designed here.