9 Things Your Competitor’s Website is Doing (That Yours Isn't)

9 Things Your Competitor’s Website is Doing (That Yours Isn't)...

It’s easy to assume your website is ‘good enough.’ After all, it loads, it shows your services and it looks pretty good. But while your site has been quietly doing its job, your competitors have been busy turning theirs into a revenue-generating engine; one that captures traffic, converts leads and earns trust even before a single human conversation takes place.

With this in mind, it's worth asking yourself: what exactly is your competitor doing online that you're not?

Let’s take a closer look.

1. They Have a Strategy

Most business websites are designed to look good, however, your competitor’s site has been designed to perform.

Each section leads to the next with purpose; visitors land, understand what the business offers in seconds and are subtly nudged toward the next step, whether that be downloading a guide, booking a call or requesting a quote.

2. Speed Is a Non-Negotiable

According to Google, over half of mobile users abandon sites that take more than three seconds to load.

So, this is what your competitors have done to ensure their site has speed:

• They’ve compressed their images without compromising quality.
• Their site is hosted on fast, secure servers.
• Their developers obsess over clean code and minimal bloat.

Because of this, their site has a seamless, fast-loading experience across all devices and therefore has better rankings in search results.

If your site is sluggish, your customers aren’t waiting. They’re already somewhere else... but Fountain Digital can certainly help with that. Get in contact with a member of our in-house web designers today to design a site that is not only stunning, but also quick!

3. Their Site Works Everywhere

Take your phone out and pull up your website. Is the menu clunky? Are the images overlapping? Is the text too small? Now do the same with your competitor’s site. Chances are, it’s crisp, clean and easy to navigate.

Mobile design shouldn’t be a bonus feature, it should be the foundation. As of December 2024, over 55% of web page views in the UK came from mobile devices and, globally, that figure is even higher at around 62%.

If your site isn’t built with that in mind, it’s already behind.

At Fountain Digital, we approach every website with mobile viewing as a priority. That means clean layouts, fast loading times and user journeys that feel natural on any screen size. Because if your site doesn’t work well on mobile, it simply doesn’t work.

4. They’re Creating Content That Answers Questions

The strongest competitor websites don’t just showcase products or services, they’ve figured out what their customers are searching for and built entire sections of their website around those queries:

• Guides and resources tailored to buyer pain points
• Blogs that actually educate (not just rank)
• Case studies that prove impact
• FAQs that remove objections

Additionally, they repurpose this into newsletters, LinkedIn posts, lead magnets and more.

5. They Have a Good SEO Campaign

Arguably, one of the most critical pillars of a successful website is a well-executed SEO strategy. Without it, even the most beautifully designed site risks being invisible to their potential customers.

A strong SEO campaign means your competitor’s website appears right when someone is searching for products or services like theirs. This, however, is not down to luck... this is the result of:

• Carefully targeted keywords
• Quality content
• Technical fine-tuning that meets search engine requirements

Many businesses make the mistake of setting up SEO once and thinking that is satisfactory or even just forgetting about it as a whole. Meanwhile, your strongest competitors are analysing their site’s performance, adjusting their strategy based on data and staying ahead of algorithm updates. This ongoing commitment pays off in consistent, high-quality leads that keep their sales pipeline full.

By working with Fountain Digital, we help you build and maintain SEO campaigns that don’t just chase rankings, but drive meaningful growth. We have a team of SEO experts that can make sure your website is both discoverable and authoritative so you not only get clicks, but you also get customers.

6. They Make It Obvious What to Do Next

“Get in Touch” isn’t necessarily a call to action and your competitors know this. That’s why their websites are peppered with strong, clear CTAs:

• “Get Your Free Quote”
• “Download Our Pricing Guide”
• “Speak to a Specialist Today”

These CTAs make the next step clear, easy and low-friction and they aren’t limited to the footer either. They’re contextually placed throughout each page, exactly where users are likely to take action.

7. They Show, They Don’t Just Tell

Many businesses claim to be “reliable,” “experienced” or “trusted”, but those words alone don’t carry much weight anymore. What really sets your competitors apart is that they back up these claims with clear, concrete proof:

• Detailed case studies with actual results
• Genuine Google and Trustpilot reviews
• Accreditation badges and industry awards
• Customer success stories with real names and faces

Today’s consumers are more discerning than ever. They’ve encountered empty marketing promises and know when a company is simply using buzzwords without substance. Your competitors understand this and build trust by providing evidence, letting their results and satisfied customers speak for themselves.

8. They Know Exactly What Their Users Are Doing

Top-performing websites gain a clear understanding of user behaviour through detailed tracking and analysis.

Using tools such as:

• Heatmaps
• Scroll-depth tracking
• Click analytics
• Mobile vs. desktop behaviour comparisons

They base their decisions on real evidence, not assumptions. This helps them identify:

• Which calls-to-action generate the most engagement
• Where users typically exit or lose interest
• Which content resonates most with their audience

With these insights, they adopt a systematic approach to optimisation, testing variations of headlines, button colours and layouts. Every change is measured carefully, ensuring only improvements that contribute to better user experience and conversion rates remain in place.

9. Their Site is Always Evolving

Your competitor’s website is treated like a strategic, evolving asset that develops in tandem with their business objectives and market demands.

This continuous evolution involves more than simply adding new content. It includes:

• Introducing new services or features
• Timely promotions or campaigns
• Ongoing refinements to design and user experience

By consistently adapting their website, they maintain an intuitive and engaging platform that meets both customer expectations and business goals.

Conversely, a website left unchanged since launch risks appearing outdated or neglected, which can undermine user confidence and detract from brand reputation.

If you’re looking for a website that evolves alongside your business, with unlimited updates included as part of our packages, you’re in the right place! At Fountain Digital, we design and build websites with growth and adaptability at their core. Our ongoing support ensures your site stays current, functional and aligned with your evolving business needs.

Final Thoughts

The reality is that everything your competitors are doing online is achievable! You don’t need the biggest budget to do so either with the right approach, you can do the same.

At Fountain Digital, we create websites focused on delivering measurable results. Our web design services prioritise flexibility and growth, ensuring your site evolves with your business. Separately, we offer bespoke SEO services to improve your search visibility and strategic social media management to strengthen your brand presence. Each service is tailored to support your specific goals and can be combined to maximise impact.

If you’re ready to move beyond simply maintaining an online presence and start driving real growth, we can help you create a website that works as hard as you do. Get in touch today!