Search Engine Optimisation (SEO) is an area of marketing that enables you to reach the top few spaces in Google. The first search results page on Google receives almost 95% of web traffic – where you would hopefully want your site to sit. Content and SEO go hand in hand. One without the other will really diminish it’s potential. SEO involves optimising existing content for search engines, which is an attempt to nudge Google to read the page and place it highly in Google’s rankings. This is done by including certain keywords that potential customers are searching for to find the particular content they are looking for.
Great content attracts editorial links, which Google reads as your site being authoritative and trustworthy. Google crawls your content – gaining a better idea of what services or products your company offers, allowing it to present your site for applicable queries and search terms. Good content helps SEO simply because without content there would be nothing to optimise for search engines.
Content doesn’t just help you to reach the top of Google. It is anything that communicates your businesses message to their audience and potential customers. This brings in far more marketing benefits than just SEO. Suitable content is a catalyst for strong brand awareness. Creating great content gives your audience something to talk about, and they are likely to recommend your brand to others.
Content which proves knowledgeable will gain customers trust. If your site content provides the reader with a simple, straightforward answer, that potential customer is likely to become a purchasing customer. This gains your site more authority, making customers far more likely to choose you over competitors.
Unique content really is key to gaining customers and getting into those top spots on search engines. At Fountain Digital, we understand how difficult it can be writing effective content especially if there are plenty of pages to get written. You can pass the content writing to us - we offer content writing at an introductory rate of just £25 a page!