Google My Business is here to help business owners increase their online visibility and to help people find and review businesses in their local area. After they have hit the 'search' button, at a glance, potential customers can see all of the vital information they need about your business. If your business is on Google My Business, it can increase your chances of showing up in Google’s local pack, local finder, Google Maps, and organic rankings in general. This listing is completely free for your business and will include information such as your business address, phone number, business hours and types of payments accepted.
When someone searches on Google, it determines which Google My Business listings are relevant and displays these below a map of the local area. Then people can see this businesses information and ultimately decide if this business is what they are looking for. This gives your business direct access to more people – imagine the number of people Google searching to find certain businesses every single day, and how many of these could reach your business.
Google My Business listings are displayed above the standard search results, which means that these listings get more attention and have a greater online presence. If your business is already on the first page of the standard Google listings, you would be displayed here as well as in the local business listings – meaning your business is listed twice on the first page of Google!
Alongside your businesses information, Google will display reviews from your customers. These are a ranking factor and will help you to increase your chance of featuring in the ‘three pack’. These reviews are completely unbiased and people searching trust these reviews more so your rankings will resemble the truth. Therefore, the relationship you build with your customers is based on trust and good service.
Google My Business is a brilliant SEO tool which is not utilised enough by many businesses. It is a straight-forward way to improve your websites rankings. People who Google search a product or service are very close to making a purchase – let your business be there to offer their requirements! At Fountain Digital, we can handle your Google My Business listing as part of our SEO package. Take a look at SEO for more information.