With over 3 billion people now using social media, it has quickly become an essential digital marketing platform for businesses across the world. Whether you are a small, local business or a large international enterprise – social media carries a range of benefits that cannot be ignored. Directly interacting with your potential customers whilst also reaching new ones, developing brand awareness and driving more traffic to your website with engaging posts – used correctly social media provides proven results.
Do you want to get your business name out there but are unsure how to go about this? Social media offers the perfect way to increase your brands visibility. With such a vast number of daily users, it is both an effective and inexpensive tool for reaching new, targeted potential customers and in turn enhancing your brand recognition.
Customers are becoming increasingly savvy when it comes to deciding which business to choose. To gain a valuable insight into your company, customers now often refer to their social media pages to establish their authority and whether they are a trustworthy business. Being met with a sparse account with no recent posts, no reviews and incorrect business information screams concern to the customer. On the flip side an active account with regular posts, reviews and business details provides a sense of reassurance to customers with easy access to the additional services you offer.
Social media provides you with direct access to connect with your clients, giving them a voice and allowing you to respond in a professional manner which in turn boosts customer loyalty. It is a great way of discovering what makes your customers tick and using this to your advantage. You can find out vital information about what attracts them to your brand and what more they want to see from you. If you are doing a fantastic job – your customers are likely to not only thank you for it via social media but also share their positive experience with their followers, which means more publicity and in turn more business for you.
If you are posting about your brand on your social media pages, you are likely to be adding links to your website within these posts. This creates a new entry point for people to access your website. The more people that visit your website and the more organic traffic that leads to your site – the higher your site may reach in the Google rankings. The more traffic that gets to your website, the more opportunities for conversions and the more business you receive.