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72% of online adults use social media. This is a huge percentage of people that you could be targeting with social media campaigns and a lot more potential business you could be enticing to your brand. When people look for services or products, social media is the first port of call to see how businesses are rated and see if family or friends have any recommendations. If your business is not prominent enough on social media, your competitors are likely taking clients that could have been yours, had your social media page been active and fully optimised with the information that the customer was looking for.
Social media gives your clients a platform to shout about your product or service - which is made even better if they tag your page, giving their friends a direct link to your social media page so they can access the information they need. This gives you the opportunity to be notified when someone tags you, and you can set up a direct conversation with them, learning from their feedback. Using social media is a great tool to see what makes your customers tick and using this to your advantage, displaying things they want to see from your brand. Whatever they interact with or share from your page, gets displayed to all of their followers and friends - giving your products or services an extra push.
Facebook has a fantastic platform called 'Facebook Insights' which is useful when marketing via Facebook. It gives you a fuller picture as to who is interacting with your posts, allowing you to use this information carefully to drive more engagement. Adverts can be set up on Facebook which particularly targets a certain audience which you can customise around your specific needs, which in turn leads to more conversions.
We can set up and fully optimise your social media accounts, then we can leave you to post as you wish. Alternatively, we can manage your accounts, posting engaging posts and you will receive monthly reports with the progress. We offer social media services at very competitive prices, call us today on 01323 887 387 or email email@example.com for your quote.