Wondering whether a blog page on your website could be a good thing? Is it something that you vaguely understand but aren’t quite sure where to start? Does blogging even have a place in your business within Eastbourne?
On the basis that we’ve all got something to say, we all have a story to tell, we all want our company to be seen in a good light – then absolutely, a blog could be extremely beneficial for your website.
In this day and age, blogs are everywhere. They come in all shapes and sizes, on every subject under the sun - long blogs, short blogs, descriptive blogs, informative blogs, totally silly blogs…. They can be exactly what you want them to be. Blogging is an inexpensive way to share your thoughts with the world (and your target audience).
So what is a blog? Short for web log, basically, it’s a regularly updated news or information page, typically written in an informal or conversational style – a way of keeping in contact with your customer base. It can be used to promote your company, your service, your brand. It might be something specific about your business, a special promotion you are running, an award you have won, something amazing that a member of staff has done. Alternatively, it might be an informative article about your industry in general - but always containing content that will have your customers or potential customers subtly connected to your business.