September 6, 2016

Could your website do with a Blog?

Then read on!

Wondering whether a blog page on your website could be a good thing? Is it something that you vaguely understand but aren’t quite sure where to start? Does blogging even have a place in your business?

On the basis that we’ve all got something to say, we all have a story to tell, we all want our company to be seen in a good light – then absolutely, a blog could be extremely beneficial for your website.     

In this day and age, blogs are everywhere. They come in all shapes and sizes, on every subject under the sun - long blogs, short blogs, descriptive blogs, informative blogs, totally silly blogs….  They can be exactly what you want them to be. Blogging is an inexpensive way to share your thoughts with the world (and your target audience).

So what is a blog? Short for web log, basically, it’s a regularly updated news or information page, typically written in an informal or conversational style – a way of keeping in contact with your customer base. It can be used to promote your company, your service, your brand. It might be something specific about your business, a special promotion you are running, an award you have won, something amazing that a member of staff has done. Alternatively, it might be an informative article about your industry in general - but always containing content that will have your customers or potential customers subtly connected to your business.     

Blogging is a great way to keep your site fresh and active – and appreciated by the search engines. Regular blog updates can keep you high up in the rankings and provide a wealth of useful information for your readers.

That all sounds fine – but what if I know what I want to say, but I’m no good at writing, I hear you say?

That’s where Fountain Digital can come to your assistance. We use the services of a professional copywriter – who’ll do the scribing for you.

If you are bursting with ideas, but are struggling to get them down on paper, then we can put him in touch with you. Tell him what you want to say and he’ll write the words for you.

But what if you’re thinking that a regular blog would be a good idea, but don’t actually have any clue of what you want to say. Again, that won’t be a problem. Our copywriter will be able to suggest ideas for blog articles, which are relevant to your company or industry and of interest to readers.

And once the words are written, we’ll post the blog on your site, on a specially created page. Every time a new entry is written, it will be posted in chronological order.

We’ll advise on how to optimise the marketing opportunities surrounding your blog content, and how this can all interface effectively with social media.

It doesn’t need to be too wordy - just enough to engage your target audience, to tell them something new and to provide a little light entertainment along the way.

What about the cost? We’ll charge you just £85.00 plus VAT for each blog we write. Usually these would be up to 600 words in length. Anything much longer, then we would quote separately but our advice would be not to allow any individual article to overrun, to keep the reader engaged. 

So there you have it – our blog service in a nutshell.

Oh, by the way, if you’ve got this far, then you’ve just read a blog.  Let us now do the same for you.

If you’d like our assistance with preparing blog material for your business, then call us today and we’ll take care of the rest.